We worked with Bensons for Beds to produce a suite of marketing images featuring some of their most luxurious products including mattresses and divan beds.
Their marketing agency had identified ‘Earth Nudes’ as an upcoming trend for the approaching marketing season so our in-house interiors team worked with this trend in mind. Our team produced a relevant scheme that reflected this identified design trend whilst also enabling the Bensons product to sit comfortably and be the focal point of the intended shot.
Using 3D models, physical samples and photographs from the Bensons factory our modellers produced micro millimetre accurate models of the products, including fine piping stitch detail and vents that accurately portrayed the high quality that Bensons have built their reputation upon.
By scanning the fabrics to produce accurate texture maps of the damask, we were able to produce a photo-realistic, fully rendered, image set in a beautiful room scene that resulted in a highly successful marketing campaign for Bensons.
The resulting image then gained us the opportunity to create further work both with Bensons and their sister company, Harveys Furniture, producing a range of photo-realistic product and lifestyle renders for national marketing campaigns, including TV and billboard advertisements.